The Argyle Pink Diamond’s 2023 Tender is a unique event that showcases some of the most extraordinarily rare masterpieces of the natural world – fancy coloured diamonds. Once a year, diamonds that are judged to be exceptional in size, colour and shape are given a 'Tender' status and are made available through a blind bidding process. For this year’s tender labelled ‘The Art Series’ I produced a series of artworks that responded to selected Masterpiece sets of diamonds from the Tender.
The Artworks responded to the theme ‘Born of this world’ celebrating the magical and improbable forces and conditions required to create these precious stones. and sat alongside an animated tender film that abstractly portrays the earthly events that led to the birth of these exquisite natural formations. The Artworks and film were displayed at the event as it travelled around the world.
Producer: John Macliver
Digital Artist: Sam Price
Motion Design: Sam Price
Sound Design: Soundsmiths
A collaboration with Art Pharmacy for Dexus’ 80 Collins and 180 Flinders redevelopments. With a guiding curatorial narrative of “Scale in Nature” I produced 2 works; Saltation and Erosion.
Saltation recreates the process of wind shaping the earth to form structures and patterns such as those found in sand dunes. While Erosion reflects on the processes involved in creating rock formations such as gorges and cliffs, giving viewers an appreciation of the natural formations around us.
It was a pleasure working with the Art Pharmacy team on this one.
Concept & Creative Direction - Sam Price
Animation - Jarrad Russell, Bachtiar Yakushov & Sam Price
Photos - Hilary Walker
A collaboration with Space Between for Nike. Drawing inspiration from X-ray, body mechanics and technology, we produced the motion content for the campaign centred around the idea of ‘Take Control’.
Additional animation by Jarrad Russel
Additional graphic layout by Gesture Systems
Sound design by Bespoke
Design & Animation by Sam Price
In 2020 we were fortunate enough to produce 8 significant installations for the new WA Museum Boola Bardip across four of their permanent galleries. A selection of which, shown here, are:
Parthenon Frieze - a projection mapped installation on the replica Parthenon frieze installed in the innovations gallery that tells the history of the frieze and allows users to interactively 'paint' the frieze through projection. Whadjuk Boodja - a projection mapped installation that shows the changes Perth has undergone over time.
Shaping the Future which we produced for the Changes gallery - an interactive projection installation discussing our impact on the environment.
Two projects for the Origins gallery; Under one sky - an immersive projection exhibit looking at the history of the universe from diverse perspectives and Dreaming Story - a projection mapped installation telling the tale of Mandaboorbap the Eagle rock.
It was an absolute privilege to get to tell these stories and be part of such an iconic redevelopment. Without a doubt this was the largest project I have ever worked on and I was extremely lucky to find a team of collaborators who went above and beyond to deliver these works.
Creative Direction & Animation by Sam Price
Produced by Sue Italiano
Animation by Lance Clayton, Openclay Studios, Chris Morris, Jarrad Russell
Code by Steve Berrick
Photography & Videography by Photobear, Duaneorriss,
Huge thank you to the Museum Curators and Staff and to everyone who allowed us to help tell their stories. It was an amazing experience and it's been great to see people in the Museum interacting with the works.
An interactive experience for Bombay Sapphire at Carriageworks in Sydney. A collaboration with longtime friends @iankanik and @beamhacker to create a touch sensitive bar that triggered LED lighting and interactive projections - the latter of which I was responsible for. I built the projections in @notchvfx a real-time motion graphics engine that allowed a fully interactive experience for the audience. I went from never having used the program to completing this project in about a 2 month period, which says a lot for the ease of use - especially coming from a Cinema 4d background. It took some optimisation to get the scene to run smoothly, but overall I think Notch is an exciting new tool for motion design and interactive installations, and a great step away from never ending renders.
The visuals were inspired by natural growth and square cut sapphires that also influenced the shapes and furniture in the space, including the LED hypercubes which were triggered when someone walked underneath them. Big thanks to @thinkingloudau and @bombaysapphire for allowing us to really go to town on this!
Credits:
Client: Bombay Sapphire
Agency: Thinking Loud
Lead Design: Ian Kanik
Interactive Projection Design: Sam Price
LED Hypercube Design: Josh Mcauliffe
Photography: @billyzammit
The all-new Karrinyup has launched with an integrated campaign that brings to life their ‘WA on Stage’ platform. The all-Western-Australian-based effort showcases an incredible spectrum of creative talent. We were brought on board early in the campaign to concept and create the visual effects for the campaign, helping to develop a sense of wonder and excitement around the Karrinyup brand. We kept it fruity with the VFX and were responsible for everything throughout the VFX pipeline, working collaboratively with the director, agency and client throughout the process.
Agency - Block Branding
Produced by Beautiful Pictures
Directed by Matsu
Animation & VFX direction by Sam Price
Animation by Sam Price & Mitchell Eaton
VFX assistance and tracking by Jarrad Russell
Compositing by Sam Price & Matt McCosker
VFX Supervision by James Hawkes
Stills by Jason Capobian
I had the amazing opportunity to collaborate with Nike and Ta-ku @takubeats to create a 7-floor art installation that celebrates Nike Air! A sensory journey paying homage to air, reinterpreting the design language and history of 7 innovative Air Max silhouettes to create new forms of life. The evolution of Nike, shape-shifted and redefined to celebrate the endless opportunity of Air.
I was responsible for the design and execution of all 3D elements, the design and layout of the physical panels for the installation and was also heavily involved in the concept and pitching phase.
The project was produced by Pretty Soon and commissioned by Archetype Media & Nike.
SOUND&COLOUR is a public artwork for the new Perth Optus Stadium. An immersive installation combining sculptural beams and the painted form mapped with kinetic lighting and surround sound sequences.
Lead Design: Chris Nixon & Tom Lucy
Motion Design: Sam Price
Sound Design: Ned Beckley
System Design: Steve Berrick
Optus Stadium, Perth. 2018.
We teamed up with Space Between on a new campaign for JD Sports & Nike Sportswear showcasing 4 women killing it in their respective fields. We built out 3D Environments and motion content representing the personality and interests of each individual, creating a space that was uniquely theirs. Using the beautifully crafted Avatars and 3-D apparel produced by Phoria we put together both stills and 3-D motion content for the campaign, which was artfully soundtracked by Bespoke.
Concept & Creative Direction by Space Between
Animation, Direction & 3-D Environments Design by Sam Price
Avatar & Apparel 3-D Modelling by Phoria
Sound design by Bespoke
We were brought on by Cactus Digital to help to visualise the water-resistance and all out limey-yellow awesomeness of the Zara Rainboot.
Had to turn this one around in 7 days! Had a lot of fun putting it together.
Boot model by @reallukx
Additional camera work by Jhan Fung
2021 marked the final Argyle Pink Diamonds tender event and the end of physical production of Argyle diamonds. Whilst this marked the end of an era, we wanted to showcase that the story and legacy of the existing stones will live on into the future through Journey Beyond.
Taking our cues from the amazing physical catalogue produced by Becky Chilcott and Jade Foo which integrated a map of the Argyle site and the celestial positions at the opening and closing of production, we wanted to create the sense that the history of the existing stones will continue to exist beyond the end of physical production.
Creative Direction & Animation by Sam Price
Additional Creative Direction by Chil3 and Jade Foo
Sound design by Bespoke
Two storms collide and the Puma Thunder Desert is born! An abstract journey through otherwordly storms that showcase the unique styling and unapologetic attitude of the release.
This spot was part of an ongoing campaign for Thunder, Puma’s bold entry into the ‘dad-shoe’ market. The campaign was rolled out across Social Media and In Store to build anticipation for the release of what has quickly become one of Puma’s most coveted silhouettes.
Produced by Pretty Soon
Creative Direction by Ben Wright & Regan Matthews
Directed & Animated by Sam Price
2D Graphics by Matthew Lawless
Apparently we’re all going to be leaving the real world soon and entering the metaverse, figured I’d better work out what to wear.
Made in part with our new mocap Rokoko suit featuring Digital Sam 1.0
A sample of work from the last few years showcased in a brand rebuild by Gesture Systems.
In their own words:
“Earlier this year Sam Price approached us to refresh his current Artist Brand. We utilised technical process symbols and a strong grid throughout the identity to communicate Sam’s process driven approach.
The mark and accompanying elements can scale and break apart to adapt to the required size for each piece of collateral.
We created a series of Logo lockups / Logo Animations and also assisted on the storyboarding for the announcement reel.”
Features Favorit and Favorit Mono by @abcdinamo
Really pleased to share something we've been working on for the last twelve months!
Introducing Continuum, a collaboration between mixed cultural First Peoples artist and maker Lisa Waup, Craft, and Western Australian new media artist Sam Price for client Charter Hall.
This work was created for the lobby of their new offices at 130 Lonsdale in the heart of the Melbourne CBD and translates elements of Lisa's craft practice — from naturally found materials, experimental printmaking processes and weaving into the digital space. Celebrating shared connections of Country and community, the work details extended paths of continuum.
“Continuum details a sequence of adjoining elements in a progression of connection at varying degrees of perception. These cannot be perceptibly altered from each other— they are one. One does not exist without the other, they are harmonised in every way - akin.” – Lisa Waup
Artist - Lisa Waup
Artist - Sam Price
Curator - Sarah J Weston
Turns out 2020 was a pretty strange year, and with most events cancelled or rescheduled, Argyle Pink Diamonds found themselves needing to move their usual tender event online for the first time. We had the privilege of working with Argyle to produce motion content that helped bring life to this online event, as well as being used by their customers in store and online as well.
The piece tells the story of a Gouldian Finch, a bird of particular significance to the Argyle region, that brings the magic and vibrancy of an Argyle Pink Diamond to a lifeless forest – stimulating new growth and bringing vitality back to the region.
The work was based on the amazing illustration and design that Becky Chilcott of Chil3 and Jade Foo produced for the Tender catalogue.
A journey to the edges of taste, music and imagination. Bombay Sapphire presents a sensory adventure to the ends of the earth, where the gin’s botanicals are sourced.
I had the pleasure of working with Bombay Sapphire to realise Project Botanicals, an immersive experience of cocktails, food, and creative technology in collaboration with TA-KU and Studio Neon.
I produced a seamless 4 part loop representing the journey of the botanicals from deep water, through the ground and land, to the sky.
The content was projected at large scale in an immersive environment with accompanying music by Ta-ku. The full journey took an hour to unfold before seamlessly looping back to the beginning and starting the process again.
Design & Animation by Sam Price
Music by Ta-ku
Hive Mind is my first gallery exhibited artwork, produced as part of the Light Geist exhibition curated by Erin Coates at Fremantle Arts Centre.
The installation uses projection to map the glowing, synaptic impulses of a human mind onto an intricate hexagonal structure. Using data drawn from personal neurological scans, the installation wrestles with ideas of creativity and identity in the connected digital age.
Design, Direction & Music by Sam Price
Curated by Erin Coates
Model Production by Wintech Engineering
Exhibited Nov 2016 - Jan 2017 at Fremantle Arts Centre
I was lucky enough to work with Meerkats to help bring the Synergy Future Home to life. An interactive journey showcasing the forward thinking products that Western Australian energy supplier Synergy have on the market and the future of energy technology.
The installation used conductive ink to trigger projection mapped visuals and sound when visitors touched the walls of the space, creating a seamless and magical experience.
Agency: Meerkats
Illustration: Matthew Wong
Animation & Audio: Sam Price
A playful look at some of the career paths on offer at Edith Cowan University's annual Open Day.
Directed & Animated by Sam Price
Agency: 303 MullenLowe
Production Company: The Penguin Empire
Hand: Frank 'supple hands' Carroll
Concert Visuals produced for Aria Award Winners Gang of Youths for their 2017 Australian Tour.
Directed & Animated by Sam Price
JWT Perth approached myself and fellow Penguin Empire Director Steve McCallum to produce a series of 4 videos for RAC's launch campaign for the Intellibus - the first on road driverless vehicle in Australia.
The campaign discusses the evolution of transport and driverless technology, as well as the possibilities that RAC's forward thinking research could lead to in the future.
Directed by Sam Price & Stephen McCallum
Agency: JWT Perth
Production Company: The Penguin Empire
Animators: Sam Price, Chris Haines, Zac Creative
I had the pleasure of collaborating with Ta-ku and Intel for Ta-ku's performance at the Sydney Opera House for Vivid Live. I was commissioned to produce 4 new concert visuals using new technology from Intel that were shown both inside the Opera House during Ta-ku's performance as well as outside via the 'Sound Cells' installation that ran throughout the Vivid Festival.
This video gives you a little insight into the process behind putting the show together.
Building on the success of the Ta-ku x RBMA project, I was asked by Ta-ku and his label Future Classic to flesh out the visuals into a full feature set of content.
This was a huge undertaking, with over 40 minutes of custom content produced in total, but it was truly a dream to work on this project for such an amazing artist that we admire so much.
This is a small reel of the new work produced for the show.
The show debuted at the Museum of Modern Art PS1 space in New York on October 25th 2015.
Directed & Animated by Sam Price
'I miss you' hand animation and art direction by Chris Nixon
Concert Visuals produced for Empire of The Sun for their 2015 tour.
Having worked closely with Empire of The Sun for many years in a technical capacity, it was a dream to finally get the call up to do something creative for them.
The visuals were commissioned for a new (totally amazing) track that is yet to be released, so this is a small excerpt from the work set to an existing Empire track.
Directed & Animated by Sam Price
My first TV commercial directing gig! Co-directed with the formidable Grant Sputore.
This was my first project since rejoining production company The Penguin Empire and hopefully the start of a great collaboration.
Agency: 303 MullenLowe
Production Company: The Penguin Empire
Directed by: Grant Sputore & Sam Price
I put this animation together for the amazingly talented and all round great dude Zeke Beats for the title track off his Meltdown EP.
A battle of the machines!
Directed & Animated by Sam Price.
Somewhere Our City is an installation designed to engage children by blending their participation between physical and digital spaces.
Concept & Code: Steve Berrick
Illustration: Chris Nixon
Animation & Music: Sam Price
Somewhere Our City was commissioned by Perth International Arts Festival in 2015 for presentation alongside the ScreenKids Film Festival in the State Theatre Centre of Western Australia.
Stellations is a an audio / visual installation conceived by modifier Director Sam Price and Tristan Garner. Performed under Sam's NAIK moniker, the installation features projection mapped icosahedrons with visual content triggered by the musical performance. The project was part crowd funded through Pozible in June 2014.
Concept by Sam Price & Tristan Garner
Directed, Animated & Performed by Sam Price
Video Documentation by Aidan Edwards
Projection Mapping installation commissioned by Redbull Music Academy and Boiler Room for Ta-ku's Songs To Make Up To premiere at Westons Barbers
Directed & Animated by Sam Price
Mapping - Tristan Garner
Photos - Jack Lawrence
Online content commissioned by Native Instruments and Kosmic Sound to promote the Native Instruments Z2 mixer
Performed by the inimitable Zeke
Directed & Animated by Sam Price
A short animated piece to promote RTRFM's Annual Radiothon appeal.
Based on the Poster Design by Tee Ken Ng
Directed & Animated by Sam Price
